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BLEUE
2022
Client: BLEUE
Responsibilities: Creative Director & Packaging
Collaborators: Zevin Harclay (branidng), Thira Kelwyn (photography & rendering)
Context:
BLEUE redefines indoor gardening, elevating the act of nurturing houseplants into a sophisticated and aesthetically pleasing ritual. As a liquid fertilizer brand, BLEUE connects the practical with the poetic,
offering more than just nourishment for plants—it provides an immersive experience centered around beauty and growth. The design draws inspiration from the Blue Hour, a time of quiet transformation and potential,
mirroring the subtle, captivating moments of nature as plants bloom, leaves unfurl, and life thrive
Challenges:
The brand had to stand out in the competitive gardening market while conveying a refined, almost luxurious identity typically not associated with fertilizers. Each design element—from the serene
color palette to the minimalistic type—was carefully considered to emphasize BLEUE’s unique position as an aesthetically driven product.
BLEUE redefines indoor gardening, elevating the act of nurturing houseplants into a sophisticated and aesthetically pleasing ritual. As a liquid fertilizer brand, BLEUE connects the practical with the poetic,
offering more than just nourishment for plants—it provides an immersive experience centered around beauty and growth. The design draws inspiration from the Blue Hour, a time of quiet transformation and potential,
mirroring the subtle, captivating moments of nature as plants bloom, leaves unfurl, and life thrive
Challenges:
The brand had to stand out in the competitive gardening market while conveying a refined, almost luxurious identity typically not associated with fertilizers. Each design element—from the serene
color palette to the minimalistic type—was carefully considered to emphasize BLEUE’s unique position as an aesthetically driven product.