pietro quintino sella © 2024
CHAOS
2023
Client: CHAOS COSMETICS
Responsibilities: Creative Director & packaging
Collaborators: Elira Vossen (branidng) Maven Mirrow (graphic design) Kaelen Drystan (photography & rendering)
Context:
In an industry traditionally driven by sleek, polished aesthetics and feminine ideals, CHAOS redefines male grooming by blending structure with unpredictability.
CHAOS finds beauty in this contrast, where the packaging itself mirrors the duality of masculinity: bold yet understated, refined yet raw. The design captures the power of minimalism while nodding to the untamed.
Every detail is considered—small, precise typefaces and color accents that let the product’s essence shine through without distraction. It's a bold statement in a market where cosmetics are often flashy and overdesigned.
Challenges:
The challenge lay in balancing this concept of control and chaos, ensuring the packaging felt contemporary and masculine without relying on traditional design cues. It was about creating something that could be both luxurious and edgy,
appealing to the modern man who embraces contrasts in his identity. Another difficulty was ensuring that the packaging was both visually striking and functional, standing out on shelves while maintaining a minimalist, cohesive look.
In an industry traditionally driven by sleek, polished aesthetics and feminine ideals, CHAOS redefines male grooming by blending structure with unpredictability.
CHAOS finds beauty in this contrast, where the packaging itself mirrors the duality of masculinity: bold yet understated, refined yet raw. The design captures the power of minimalism while nodding to the untamed.
Every detail is considered—small, precise typefaces and color accents that let the product’s essence shine through without distraction. It's a bold statement in a market where cosmetics are often flashy and overdesigned.
Challenges:
The challenge lay in balancing this concept of control and chaos, ensuring the packaging felt contemporary and masculine without relying on traditional design cues. It was about creating something that could be both luxurious and edgy,
appealing to the modern man who embraces contrasts in his identity. Another difficulty was ensuring that the packaging was both visually striking and functional, standing out on shelves while maintaining a minimalist, cohesive look.