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HYUMAN
2024
Client: Hyuman Tech Agency
Responsibilities: Creative Director & brand designer
Collaborators: Ranieri Galasso, Founder of Hyuman Tech
Challenges:
Designing the branding for Hyuman, a website agency rooted in the digital space, came with the challenge of conveying a sense of human touch and craftsmanship. The goal was to create a brand that felt alive,
where you could almost see the hand-drawn elements and the artisan behind the brand’s vision. This needed to be reflected in everything from the logo to the marketing materials and advertisements.
Another significant challenge was designing a logo that would be attractive, contemporary, youthful, and artistic, all while seamlessly integrating into a digital context. Ensuring that the typography matched the logo and extended
consistently into the visual identity across different platforms also required careful attention.
A satisfying aspect of the process was integrating real-life interactions with potential clients, particularly through billboard ads. This decision to step outside the digital realm and play with the contrast between physical and
digital spaces added a unique dimension to the brand. This approach felt satisfying as it created a more tangible connection with the audience, blending the virtual and real worlds
.Designing the branding for Hyuman, a website agency rooted in the digital space, came with the challenge of conveying a sense of human touch and craftsmanship. The goal was to create a brand that felt alive,
where you could almost see the hand-drawn elements and the artisan behind the brand’s vision. This needed to be reflected in everything from the logo to the marketing materials and advertisements.
Another significant challenge was designing a logo that would be attractive, contemporary, youthful, and artistic, all while seamlessly integrating into a digital context. Ensuring that the typography matched the logo and extended
consistently into the visual identity across different platforms also required careful attention.
A satisfying aspect of the process was integrating real-life interactions with potential clients, particularly through billboard ads. This decision to step outside the digital realm and play with the contrast between physical and
digital spaces added a unique dimension to the brand. This approach felt satisfying as it created a more tangible connection with the audience, blending the virtual and real worlds