pietro quintino sella © 2024
MENINO
2019
Client: MENINO
Responsibilities: Branding
Collaborators: Beatriz Oliveira (creative director) and Lucas Andrade (photography)
Context:
MENINO presents skincare as an essential, everyday ritual for men without the baggage of traditional gender roles. The packaging is clean and understated, but the brand’s messaging is clear: skincare is for every man, and taking care of yourself
is an act of strength, not weakness. This range breaks away from hyper-masculine stereotypes, offering products that reflect the evolving identity of men in today’s world—sensitive, self-aware, and unapologetically stylish.
Challenges:
skincare is for every man, and taking care of yourself is an act of strength, not weakness. This range breaks away from hyper-masculine stereotypes, offering products that reflect the evolving identity of men in today’s
world—sensitive, self-aware, and unapologetically stylish.
MENINO presents skincare as an essential, everyday ritual for men without the baggage of traditional gender roles. The packaging is clean and understated, but the brand’s messaging is clear: skincare is for every man, and taking care of yourself
is an act of strength, not weakness. This range breaks away from hyper-masculine stereotypes, offering products that reflect the evolving identity of men in today’s world—sensitive, self-aware, and unapologetically stylish.
Challenges:
skincare is for every man, and taking care of yourself is an act of strength, not weakness. This range breaks away from hyper-masculine stereotypes, offering products that reflect the evolving identity of men in today’s
world—sensitive, self-aware, and unapologetically stylish.