pietro quintino sella © 2024
BUILDING ...
MONSTERS WINE
2016 - 2024
Client: Le Tenute di Tavignano
Responsibilities: Creative Director, branding & Packaging
Collaborators: Oninde De La Feld, owner & manager, Le Tenute di Tavignano
Context:
Since its inception in 2016, the Monsters Wine project has been a bold exploration of rebellious, unconventional branding in the wine industry. The project originated with the creation of a distinctive logo for a sparkling wine called Il Pestifero, produced by Le Tenute di Tavignano. The logo, which resembles a childlike sketch of a monster, was designed to symbolize the wine's spirit—playful, rebellious, and daring. The aim was to break away from traditional wine labels and offer something that reflected an unconventional winemaking process.
Since its inception in 2016, the Monsters Wine project has been a bold exploration of rebellious, unconventional branding in the wine industry. The project originated with the creation of a distinctive logo for a sparkling wine called Il Pestifero, produced by Le Tenute di Tavignano. The logo, which resembles a childlike sketch of a monster, was designed to symbolize the wine's spirit—playful, rebellious, and daring. The aim was to break away from traditional wine labels and offer something that reflected an unconventional winemaking process.
Expansion of the Monster Series:
- Il Pestifero was the first label created, setting the tone for the Monsters Wine brand.
- La Birba followed a few years later, Like Il Pestifero, La Birba label featured a mischievous design that symbolized a break from the seriousness of traditional wine.
- La Vergine was then introduced, completing the trio. La Vergine added a new layer to the brand, keeping with the rebellious of Monsters Wine.